For years, physicians have individually entered into contracts directly with insurance plans, HMOs, and PPOs. These agreements have almost invariably been to the provider’s disadvantage. As individuals, providers lack the leverage needed to negotiate with these massive organizations. At Bronx United IPA, we unite physicians, negotiating equitable terms that serve both patients and physician practices. Most importantly, the power of a large association ultimately serves to improve the quality of care for patients in the community.